Wendi Schweiger is an asset to FHPR, bringing professional experience and marketing skills to the firm. Before devoting full time to her children in 2012, Wendi was a Senior Account Manager for 11 years at a full-service advertising agency that specializes in branding Experiential Destinations (upscale shopping centers, hotels and resorts, transportation retail centers, etc.). She managed the daily account activity for over 25 national retail centers and was the primary liaison between clients, agency staff and outsourced vendors. In addition, Wendi managed the creation and development of cooperative advertising programs through the participation of over 100 national and local retailers. She also worked directly with media buying partners in managing national and local media investments including print, TV, radio, digital and outdoor. Her clients included high-end shopping malls and lifestyle centers in Florida, California, Arizona, Colorado, Canada and in her home state of New Jersey.
A graduate of Fairleigh Dickinson University (FDU), Wendi majored in Communications. Through much of her college years, she worked in the Public Relations Department at FDU. This experience only enhanced her education and made her that much more motivated to build a career in marketing. Wendi launched her career at a Philadelphia TV sales agency. She negotiated advertising in over 130 national TV markets. From there, she moved on to become a Media Buyer and Planner at a media-buying agency outside of Philadelphia. In this position, she developed media plans for the largest national healthcare and insurance providers.
In addition to her career and parenting her three children, Wendi is active in many causes including bringing Pediatric Stroke Awareness to everyone. After her son survived a massive stroke in 2014 at the age of seven, she saw the need to bring awareness to pediatric stroke. In May 2016, in honor of Pediatric Stroke Awareness Month, Wendi worked with the principal of her sons’ school to create a school wide pediatric stroke event. All of the students wore purple and gathered outside of the school to form a human pediatric stroke awareness ribbon. The event was an overwhelming success, drawing the attention of Philadelphia print and broadcast media including helicopters to photograph the ribbon. The resulting news coverage, one on one interviews and print coverage helped to increase awareness. Wendi is also a committee member for Chic for CHOP; An annual charity event for which proceeds are given to various departments at The Children’s Hospital of Philadelphia. The event is hosted by the Lynn Saligman League and in 2015, her son was chosen as the honoree of this event based on his tremendous strength and spirit. That year, the proceeds of the event were given to the CHOP Pediatric Stroke Program. Wendi, her husband and three children reside in Marlton, NJ.