The Delaware Canal Towpath is Officially Named Trail of the Year

Delaware Canal Towpath is named the PA 2022 Trail of the Year

Client:

Friends of the Delaware Canal

Situation:

The Friends of the Delaware Canal (Friends) was honored that the Delaware Canal Towpath was named the 2022 PA Trail of the Year. During the ceremony, which included Senator Steve Santarsiero and Secretary Cindy Adams Dunn of the Department of Conservation and Natural Resources, it was announced that a grant was bestowed on the Friends to help get the word out. Just before the conclusion of the speeches, a helicopter was whirling above the crowd at the Canal in New Hope. As noisy as it was, it was ideal because it was the CBS 3 helicopter waiting for the crowd to take their official walk along the Delaware Canal Towpath. Sharla, who covered the ceremony, was communicating with media outlets when CBS 3 didn’t have a camera available, they told her they would send the copter! Before they embarked on their excursion, Sharla told the crowd, “I apologize for the noise above, but you did say you wanted to get the word out. That’s CBS 3’s copter above, and 6ABC, The Courier Times, and Patch are waiting to walk with you!”

PR Results:

TV Stations CBS 3, 6 ABC, FOX 29, and Channel 69 featured the event as well as print outlets Bucks County Courier Times, Lower Bucks Times, and Lehigh Valley Live among others!

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Feldscher Horwitz Public Relations
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