Sharla’s early work in public relations, marketing and the media was inspired by her teaching experience in Philadelphia. Her love of children led her to write numerous books for teachers and parents, including two KIDFUN® Activity Books (HarperCollins) that were translated into German and Russian, columns in the Daily News and the Jewish Exponent and regular features for KYW Newsradio.
In her transition to the public relations field, Sharla drew on her expertise as an educator, serving as Director of Public Affairs for Please Touch Museum, where she helped bring the children’s museum to prominence.
Four years later, in 1984, Sharla established her own public relations firm with Sesame Place, an Anheuser-Busch Theme Park, as her first client. She is proud that Sesame Place was her client through June, 2010 – for 26 years – when the theme park was bought by a corporation that doesn’t believe in working with outside agencies. SFPR’s client list is like a “Who’s Who of Philadelphia”, including such distinguished clients as the Franklin Institute, the Philadelphia Inquirer and Daily News, KYW-TV, FOX-TV, The Free Library of Philadelphia, the Merriam Theater, Mann Center for the Performing Arts, The Phillies, Ride The Ducks, and the Moshulu to corporations like The Watermark Retirement Communities and law firms including the prestigious environmental firm of Manko, Gold, Katcher & Fox, LLP.