“PHL 17 in Your Neighborhood”

Hope Sharla and Alex, Robyn, Josh and Stephen - Tony winning producers who manage Bucks County Playhouse

Client:

PHL 17 TV

Situation:

PHL 17 was expanding their “Morning News” program and hired our firm to help publicize it. Our agreement was for three months, then it was extended another three months and then another three months, until the Pandemic. Our goal was to increase awareness of the program and we had the idea to create a regular segment that would attract much attention with viewers.

We created “PHL 17 in Your Neighborhood” and helped produce three segments during one show taking place in a neighborhood. We worked with community leaders to publicize it. We selected neighborhoods in the region – Cherry Hill, NJ; Wilmington, Delaware; Mayfair section of Northeast Philadelphia and Haddonfield, NJ. It was hugely successful with so much rallying support from the community.

PR Results:

The local community leaders created interest for the station by inviting participation on social media and posting all aspects of the televised segments. Those people interviewed spread the word, too, and the local media covered it as well. There was so much interest that it became a sponsored segment.