We created “PHL 17 in Your Neighborhood” and helped produce three segments during one show taking place in a neighborhood. We worked with community leaders to publicize it. We selected neighborhoods in the region – Cherry Hill, NJ; Wilmington, Delaware; Mayfair section of Northeast Philadelphia and Haddonfield, NJ. It was hugely successful with so much rallying support from the community.
The local community leaders created interest for the station by inviting participation on social media and posting all aspects of the televised segments. Those people interviewed spread the word, too, and the local media covered it as well. There was so much interest that it became a sponsored segment.
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Feldscher Horwitz Public Relations
3 Eves Drive
Marlton, NJ 08053