OLYMPIC GAMES OPENING CEREMONIES – SPRING HILLS ASSISTED LIVING MAKES NEWS FROM RIO

Client:

Spring Hills Senior Communities – National

Situation:

Spring Hills Assisted Living in Cherry Hill, NJ planned an Olympic-themed program for Friday, August 5 at 11:30 a.m., the morning of the actual Olympic Opening Ceremony. Originally, it was just a discussion about Rio but Hope encouraged them to create their own Opening Ceremony and interactive Olympic games. The Recreation Director, Maureen Rowen, got on board and together they planned a very creative, colorful event complete with an opening ceremony with residents entering the room carrying (paper) torches and “lighting” a cauldron of paper flames. There were Olympic rings (made out of hula hoops), Katy Perry’s theme song and assorted Olympic games.

Hope wrote a media advisory describing all the details and … it worked! NBC10, KYW Newsradio and SNJ Today covered it. NBC10 Reporter Cydney Long was assigned the story and she interviewed residents and staff and even participated in the games.

PR Results: The story was introduced by a reporter in Rio, 45 minutes before the actual Opening Ceremony of the Olympics!! Wonderful attention was given to the seniors from Spring Hills and the timing couldn’t have been better. Check out these two TV news clips and one radio news clip at Spring Hills Senior Communities YouTube channel. Here are links to the McKnight’s Senior Living and Cherry Hill Sun articles.