Hope wrote a media advisory describing all the details and … it worked! NBC10, KYW Newsradio and SNJ Today covered it. NBC10 Reporter Cydney Long was assigned the story and she interviewed residents and staff and even participated in the games.
PR Results: The story was introduced by a reporter in Rio, 45 minutes before the actual Opening Ceremony of the Olympics!! Wonderful attention was given to the seniors from Spring Hills and the timing couldn’t have been better. Check out these two TV news clips and one radio news clip at Spring Hills Senior Communities YouTube channel. Here are links to the McKnight’s Senior Living and Cherry Hill Sun articles.
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Feldscher Horwitz Public Relations
3 Eves Drive
Marlton, NJ 08053