Hope wrote a media advisory describing all the details and … it worked! NBC10, KYW Newsradio and SNJ Today covered it. NBC10 Reporter Cydney Long was assigned the story and she interviewed residents and staff and even participated in the games.
PR Results: The story was introduced by a reporter in Rio, 45 minutes before the actual Opening Ceremony of the Olympics!! Wonderful attention was given to the seniors from Spring Hills and the timing couldn’t have been better. Check out these two TV news clips and one radio news clip at Spring Hills Senior Communities YouTube channel. Here are links to the McKnight’s Senior Living and Cherry Hill Sun articles.
Sharla worked with MGKF partner Robb Fox and they created a program that highlighted the mission of the firm as well as benefitted local schools. In 2004, they created the “Environmental Community Service Award” which recognizes outstanding educational programs where students support the sustainability of their neighborhoods. Seeking a corporate partner, we were fortunate to collaborate with Wawa since the first year and as a media partner, for nine years it was NBC 10 and, then after change of management at the station, 6abc TV joined our efforts.
Schools throughout the region submit their environmental programs and a team of judges from three EPA offices (PA, NJ and DE), the Franklin Institute, the Academy of Natural Sciences and Fairmount Waterworks Interpretive Center help select the winners. Two schools win each year and receive a $5,000 honorarium, provided by Wawa and MGKF. In-kind support from our television partner brings great media results from the onset – announcing the award, posting award information on their hugely popular website, providing a meteorologist to present the award with our Wawa partner and a partner of the MGKF, and then airing a lengthy story on the presentation. Wawa is just as supportive throughout the process – reaching out to schools, posting information on social media and in stores and providing the Wawa Goose to make it even more exciting for the students.
PR Results: In addition to the coverage by 6abc TV, we often get local newspaper coverage as well and it is an excellent example of the firm’s commitment to the community, which they share with their clients. And, best of all, the schools receive much needed funds to continue their environmental programs and are proud to boast about their participation.
Working with the Philadelphia Police Department, Fire Department and Liberty USO, we held a parade starting from the Union League in Philadelphia (Broad and Sansom Streets) to The Kimmel Center (Broad and Spruce Streets) where The Philly POPS Festival Brass performed. This was no ordinary parade. The Philadelphia Police Department closed streets and re-directed traffic, in addition to providing 10 motorcycles to lead the parade. The Philadelphia Fire Department drove two fire engines in the parade. Of course Santa and Mrs. Claus rode in one of the fire engines and Lieutenant General (retired) Ronald S. Coleman of the United States Marine Corp and the Philly POPS President Frank Giordano rode in the other. Leading the way were two soldiers carrying a Philly POPS Christmas Spectacular banner.
When the parade arrived at The Kimmel Center, there were military vehicles parked in front, mounted police, the Philly POPS Festival Brass Quintet played holiday music, Victorian Christmas Carolers entertained and a red carpet was placed outside to lead the way into the venue. Once inside, the Police and Fire departments and Liberty USO lined their personnel along the stage which was flanked by two gorgeous Christmas Trees. Santa and Mrs. Claus kicked off the press conference and Christmas music was sung by The Philly POPS Festival Chorus. There were speeches and, for snacks, candy canes, of course!
PR Results: It was a great success. The press conference ran on CBS, NBC, 6abc, WPHL, KYW Newsradio, CBSphilly.com and it was the Philadelphia Inquirer Photo of the Day on July 11, 2014. There were, perhaps more than ever, tickets sold for this “on-sale” ticket sales event.
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Feldscher Horwitz Public Relations
3 Eves Drive
Marlton, NJ 08053