How You Can Use Public Relations to Add to Your Marketing Efforts The world of online marketing is a part of every company’s business strategy. After all, an online presence is an imperative for all companies and organizations. Many businesses attempt to get...
Media Connection Leads to Big Things for Children’s Playhouse
Bucks County Playhouse, Performer gets engaged to childhood crush in front of theater
FHPR received a call from a producer at CBS Philly on the Friday before Valentine’s Day 2022 about a story she wanted to tell for Valentine’s Day. Our client, the Bucks County Playhouse, had shared a story on social media about Broadway performer Christy Altomare. She was starring in Anastasia when the pandemic started, returned home to Bucks County and performed a solo concert at the Bucks County Playhouse. Her middle school friend and crush, Chris Crook, and his family happened to be in the audience. They waited for her at the stage door after the show to say hello. It was there they learned they were both single. Turns out Christy had also been Chris’s crush, so he took the opportunity to reconnect, and the two began dating shortly after. About a year later, on February 5, Chris proposed to Christy in front of the Playhouse.
String Theory Charter Schools, Nutcracker returns featuring a full cast of students from various neighborhoods in the City of Philadelphia
Every year, Philadelphia Performing Arts: A String Theory Charter School puts on the most professional Nutcracker ballet. Of course, not during COVID … so coming back this year felt very special to the students and to Ballet Instructor/Director Natalia Charova. She sent an e-mail asking if we could try to get TV coverage because Nutcracker returned this year and also there are nine boys in the production. NINE! That’s unheard of. Usually if they had one or two boys, they were thrilled. Nine was unheard of! We arranged for an Open Rehearsal for Press Only and students, dressed in beautiful costumes, rehearsed.
After seven months of being closed during the Pandemic, the Playhouse, following CDC and PA Guidelines, re-opened for a Halloween-themed concert
After seven months of being closed during the Pandemic, the Playhouse, following CDC and PA Guidelines, re-opened for a Halloween-themed concert featuring three very talented performers who either sang solo or distanced when on the stage. It was our responsibility to share the information with the press, in a delicate way, since the Playhouse was one of the first theaters to open.
This was all last-minute, so we didn’t have much time to strategize.
We created “PHL 17 in Your Neighborhood”
PHL 17 was expanding their “Morning News” program and hired our firm to help publicize it. Our agreement was for three months, then it was extended another three months and then another three months, until the Pandemic. Our goal was to increase awareness of the program and we had the idea to create a regular segment that would attract much attention with viewers.
String Theory Charter Schools, Halloween celebrations during the Pandemic
Even though schools were not in session, children were invited to celebrate Halloween in unique ways by three of the four schools in their system. Each event got tremendous coverage.
Olympic Games Opening Ceremonies – Spring Hills Assisted Living Makes News From Rio
Spring Hills Assisted Living in Cherry Hill, NJ planned an Olympic-themed program for Friday, August 5 at 11:30 a.m., the morning of the actual Olympic Opening Ceremony. Originally, it was just a discussion about Rio but Hope encouraged them to create their own Opening Ceremony and interactive Olympic games.
Environmental Community Service Award – 11 Years of Honoring Students Manko, Gold, Katcher & Fox, LLP Partners with Wawa and 6 ABC-TV
Many years ago, when Manko, Gold, Katcher & Fox (MGKF) was our new client, we were seeking a unique press opportunity for them. Publicizing a law firm can be complicated, due to client confidentiality, so creative planning is often the best source for potential press value.
The Philly POPS Announces New Christmas Benefit Concert with Christmas in July and a Parade on the Avenue of the Arts
The Philly POPS launched a new benefit concert in 2014 where 2,000 free tickets to the opening night of their Christmas Spectacular concert series would be given to Philadelphia’s military and first responders. We needed a creative way to let people know about this benefit concert on the day tickets went on sale for the entire series in July. We created an incredible Christmas in July celebration in the heart of Center City – a Christmas Parade and party!
At Feldscher Horwitz Public Relations, we always go above and beyond. Based in the Greater Philadelphia area, our team provides PR services that are uniquely tailored to your organization’s needs. Whether you are seeking help with media relations, publicity, special events or community relations, we work to maximize your opportunities and deliver results. We specialize in bringing that extra flair and personal touch that makes our partners stand out.
“Hope and Sharla go above and beyond to exceed our expectations. I have been working with them for the past seven years. Because of Hope’s natural ability to twist the program to be more engaging for media interest, we have brought our PR efforts from a 30% success rate to an over 82% success rate. We couldn’t be happier!”
“The Subaru Cherry Blossom Festival has truly become an iconic identifier in the Greater Philadelphia Area. The Feldscher Horwitz Public Relations’ team gets it right by forming positive business relationships to ensure that you get the best and most relevant coverage available for your initiatives. I’ve witnessed our audience’s diversity, attendance numbers, media coverage and tremendous social media engagements blossom since they came on-board.”
“I had the great pleasure of working for one of the best Broadway press agents of them all, Arthur Cantor. He taught me a lot, but I have to say working with Sharla, Hope and everyone at FHPR has taught me even more. It’s rare that you find the combination of old-time strategic thinking combined with an up-to-the minute understanding of social media and how it can all work together.”
Don’t Wait Any Longer.
Start Forging Your Own Path Today!
Feldscher Horwitz Public Relations
3 Eves Drive
Marlton, NJ 08053