Sharla Feldscher’s creative energy and media savvy has made her a standout in the public relations field since 1984. At FHPR, her expert knowledge, excellent attention to media needs and emphasis on developing meaningful client relationships have become the hallmark of the firm. She is proud to be named to the Philadelphia Public Relations Association’s Hall of Fame as well as the Overbrook High School Hall of Fame and to have received many other honors including the Woman of Distinction Award from the Philadelphia Business Journal, the Sarah Award from Women in Communications and the Sally Berlin PAL Spotlight Award.
Sharla’s early work in public relations, marketing and the media was inspired by her teaching experience in Philadelphia. Her love of children led her to write numerous books for teachers and parents, including two KIDFUN® Activity Books (HarperCollins) that were translated into German and Russian, columns in the Daily News and the Jewish Exponent and regular features for KYW Newsradio.
In her transition to the public relations field, Sharla drew on her expertise as an educator, serving as Director of Public Affairs for Please Touch Museum, where she helped bring the children’s museum to prominence.
Four years later, in 1984, Sharla established her own public relations firm with Sesame Place, an Anheuser-Busch Theme Park, as her first client. She is proud that Sesame Place was her client through June, 2010 – for 26 years – when the theme park was bought by a corporation that doesn’t believe in working with outside agencies. SFPR’s client list is like a “Who’s Who of Philadelphia”, including such distinguished clients as the Franklin Institute, the Philadelphia Inquirer and Daily News, KYW-TV, FOX-TV, The Free Library of Philadelphia, the Merriam Theater, Mann Center for the Performing Arts, The Phillies, Ride The Ducks, and the Moshulu to corporations like The Watermark Retirement Communities and law firms including the prestigious environmental firm of Manko, Gold, Katcher & Fox, LLP. Specializing in tourism and children’s programming, Sharla’s range of clients has always been diverse running the gamut from theaters to restaurants and residential communities, with campaigns tailored to fit the needs and demands of each industry.
Community involvement has always been important to Sharla. Throughout her career she has served on numerous boards and committees. Currently, she is an active board member of Philadelphia’s Police Athletic League’s (PAL), serving on the education, scholarship and public relations committees, she is co-chair of the Media Working Group of Jazz Philadelphia, a member of the marketing committees of the Jewish Family and Children’s Services of Southern New Jersey as well as the Katz Jewish Community Center in Cherry Hill, NJ. In the past, she was President of Philadelphia Public Relations Association, and has served on many committees and boards including the Philadelphia Music Alliance, as PR Chair, Variety Club, the Children’s Charity, Delaware Valley Association for the Education of Young Children (DVAEYC), the Free Library of Philadelphia marketing committee and many others.
For a list of Sharla’s honors and awards, click here.
For a list of publications and articles by Sharla, click here.