History: Sharla Feldscher has always had a passion for music. In the early years of her public relations career, she served as PR Chair of the Philadelphia Music Alliance where her peers were such music icons in the City as Kenny Gamble, Larry Magid, Joe Tarsia and Kal Rudman. The visibility she was able to create helped build the image of Philadelphia as a music city with legendary musicians. Her interest grew at the same time (late 80’s, early 90’s) when she partnered in a music business with singer Jerry Boyle and the late legendary jazz pianist George Mesterhazy. From 1996 to 2001, she served as public relations consultant to Peter Nero and the Philly POPS representing the orchestra and Peter Nero as his national publicist.
Today: As the firm’s music client list has expanded, the FHPR Music division continues to build. They are pleased to have returned as public relations consultants to The Philly POPS, a role since January 2013. They were part of the team that turned around the orchestra, bringing record-breaking sales. In addition, the firm handles all the public relations for the Philadelphia Youth Orchestra and serves as publicists for Exit Jazz Festival in Cape May, NJ.
FHPR Music offers talent management services guiding professional careers as well as extensive public relations and supportive marketing services for an individual performer or a group. Responsibilities range from overseeing day-to-day business affairs of an artist to advising and counseling on professional matters, long-term plans and personal decisions that would make a positive impact on their careers. Image development is always considered and new opportunities are sought for expanding awareness, constituencies and collaborative partners. This includes networking to build a fan base and potential partners, broadcast opportunities, charitable affiliations and much more.
The following is a list of music clients that have engaged SFPR for management and/or publicity services:
Andrea is an award-winning composer of Broadway-style musicals for children to perform, musicals with important life lessons related to tolerance, respect and building self-esteem. FHPR publicized the multi-award winning documentary about Andrea’s work – On the Other Side of the Fence — that won an Emmy, the United Nations Public Affairs Award, the NY Film and TV Festival’s Gold Medal Award and the Telly Award.
DePue Brothers Band
The DePue Brothers Band is a string septet with members from the Phila. Orchestra and other prestigious music organizations.
FHPR works as referral to Dot Time Records’ talent, publicizing artists including Erin Dickins, an original member of the Manhattan Transfer, and Lucette Van den Berg.
Sharla has worked as Eddie’s management while FHPR handled publicity for his performance career including concerts in jazz and cabaret clubs locally and nationally, POPS orchestras and more.
A founding member of Manhattan Transfer, Erin is as passionate about cooking as she is about singing. FHPR worked with her as she created and launched a combination cookbook (Sizzle & Swing) with a new recording of Java Jive that includes a reunion of the living original Manhattan Transfer members.
FHPR publicizes this semi-annual Cape May tradition with such headliners as Wynton Marsalis, Pat Metheny, Ron Carter, etc.
Jacobs Music Company is the area’s exclusive representative for new and authentically restored Steinway & Sons, and Steinway designed Boston and Essex pianos. Jacobs also represents many other highly respected new and used piano manufacturers from around the world, including Yamaha, Disklavier and Clavinova, all at great values. (current)
Jerry is a popular singer and the lead of Jerry Boyle & the Violations. (current)
Sharla handles management and publicity for all aspects of Paul’s career from performance to composing and arranging. (current)
Philadelphia Youth Orchestra
FHPR provides all public relations support for this nationally respected youth orchestra with six music programs. (current)
FHPR placed Phyllis Chapell’s music video permanently as an exhibit in a museum.
FHPR provided public relations services for The Philly POPS from 1996 to 2001 and currently since January 2013. (current)
Bob Rawlins is a saxophonist and head of music theory at Rowan University. FHPR provided publicity for the launch of his book “Tunes of the Twenties – And All That Jazz”.
FHPR provided publicity for this jazz saxophonist/songwriter/educator on her Stand Up-Speak Out anti-bullying programs.
Sharla handles all management and publicity for this band that presents classic rock and folk music in a jazz format. Band members are vibraphonist Tony Miceli, bassist Kevin MacConnell and Paul Jost. (current)